top of page

TitletownTech leads investment in Springbok Analytics

March 9, 2021

Revolutionizing how the world views human muscle

Green Bay, Wisconsin – TitletownTech announced their latest investment in Springbok Analytics, a healthcare technology company that has developed an AI-powered software platform that transforms standard MRIs into dynamic three-dimensional analyses of muscle, giving users access to data that has never been seen before. Springbok Analytics’ patented technology provides clinical decision support tools for injury management and performance optimization. This first-to-market solution delivers precise, objective data for providers to personalize the care of patients in the athletics, military, and medical markets.

“Springbok’s platform presents unique data insights and is positioned to significantly advance precision health in musculoskeletal care,” said Jill Enos, Managing Director of TitletownTech. “We are excited about the impact of this technology on healthcare outcomes.”

Founded by three University of Virginia professors, Drs. Silvia Blemker, Joe Hart, and Craig Meyer, with complimentary expertise in imaging, muscle modeling & visualization, and kinesiology & athletic training, the company’s technology was initially developed to assist surgeons in tendon-lengthening procedures for children with cerebral palsy.

“After developing the technology, our team got very excited when we realized how many populations and conditions could ultimately benefit from our approach,” said Dr. Blemker. “It’s been an amazing journey so far, but we’ve only just begun to scratch the surface of what’s possible. That’s what keeps me going.”

Springbok commercialized its first application – a full lower body analysis – at the end of 2020 and continues to expand the platform’s capabilities for a wide range of musculoskeletal conditions. The full lower extremity assessment was what caught the attention of Dr. Robin West, President of Inova’s Musculoskeletal Service Line and Lead Team Physician for the Washington Nationals and Head Team Physician of the Washington Football Team.

“I’m always looking for ways to innovate and leverage impactful, ground-breaking technology to benefit the Inova program and improve the care of all of our patients, whether they are elite athletes, weekend warriors or patients in need of orthopedic services,” said Dr. West. “My patients trust me to deliver the best medical care, and the Springbok platform delivers precise, objective data that helps to make more informed decisions quickly and improve patient outcomes. Everyone wins.”

Springbok has partnered with Dr. West and Inova to transform MRIs of professional athletes into the 3D digital twins, equipping team physicians, strength & conditioning coaches, sports scientists, and athletic trainers, with new tools to quantify muscle and injury to assist with the recovery process, critical return to play decisions, and overall performance assessment. Access to precise data allows the team to create personalized care and training plans for their players.

“By starting with elite athletes, we’ve really shown the value of this technology not only for that population, but for so many different types of people,” said Scott Magargee, Springbok’s CEO. “Strategic partnerships and engaged advisors are key factors in our growth, so we’re absolutely thrilled to have the TitletownTech team as both a strategic partner and trusted advisor supporting our mission. We truly believe their involvement will be game-changing for us on many levels.”

This round of funding will enable Springbok to grow its customer base, continue to develop the software platform for application in the shoulders, lower back, spine, and ultimately the full body, and build out its team. As it achieves these milestones, Springbok will continue to grow the world’s most extensive muscle database for large-scale analytics to address a wide variety of significant muscle conditions and impairments.


About Springbok Analytics Springbok Analytics’ AI-powered software platform transforms MRIs into three-dimensional analyses of muscle to enable true precision medicine. We deliver value for the health and wellness of large, diverse populations by providing objective insight and analysis to inform physicians, physical therapists, athletic trainers and scientists in personalizing the care of patients. Our first-to-market solutions have a wide range of application, including injury management, performance, and the treatment of musculoskeletal conditions.

About TitletownTech Formed out of a partnership between the Green Bay Packers and Microsoft, TitletownTech builds, enables and invests in early-stage and existing businesses. The organization identifies solutions, develops startups, and funds entrepreneurs across five key verticals: sports, media and entertainment; digital health; agriculture, water & environment; advanced manufacturing; and supply chain technology. Through a three-part structure, TitletownTech enables innovation, exploration, and disruption to address industry challenges. The Innovation Lab identifies and explores digital, transformative solutions. The Venture Studio develops creative market solutions with new and existing startups. The Venture Fund invests in high-growth scalable ventures that leverage the region’s strengths.

bottom of page