Four-time Olympian, Global Sports Leader Angela Ruggiero Named TitletownTech Advisor

CEO and co-founder of Sports Innovation Lab brings years of industry experience to TitletownTech


GREEN BAY, WI (Sept. 27, 2022)TitletownTech, a venture capital firm formed out of a partnership between the Green Bay Packers and Microsoft, is expanding its advisory team with the appointment of four-time Olympian and global sports leader Angela Ruggiero. As an advisor to TitletownTech, Angela will help source, evaluate, and mentor companies in the firm’s portfolio, as well as extend the greater network.


“Angela is a talented business leader who shares our values and vision,” said TitletownTech Managing Director Jill Enos. “We’re delighted to have her as a key advisor and member of our extended team.”


“As an elite athlete, educator, administrator, innovator, advisor, and board member in the world of sport, Angela brings a wealth of knowledge to our portfolio companies,” said TitletownTech Partner Cordero Barkley. “We look forward to the impact we’ll make together at TitletownTech.”


Ruggiero is the CEO and co-founder of Sports Innovation Lab, a fan intelligence and market research company that helps the world's leading sports organizations understand who their fans are, and how technology is changing their behavior. Under her leadership, Sports Innovation Lab collects and analyzes data on what sports fans do, watch, and buy, to strategically advise the most innovative brands in the world such as Coca-Cola, FIFA, Google, NFL, and Visa. Ruggiero also oversaw the production of "The Fan Project," a critically acclaimed report that presented a new, modern monetization model for the sports industry.


Sports Innovation Lab CEO and co-founder Angela Ruggiero

Ruggiero is considered one of the greatest ice hockey players of all time, having earned four successive Olympic medals in ice hockey – including gold in 1998 – en route to her induction into the Hockey Hall of Fame. Following her standout career as an athlete, she served in high-visibility roles on the international stage, including a position as a member of the International Olympic Committee (2010-2018) and Chairperson of the IOC Athletes' Commission. As former Chief Strategy Officer for LA28, Ruggiero played a pivotal role in helping her hometown of Los Angeles land the 2028 Olympics. Ruggiero has been named to Sports Business Journal's 40 Under 40 List, Forbes’ Top 25 Most Powerful Women in Sport, and is a Member of the US Olympic & Paralympic Committee’s Hall of Fame. She earned her MBA and BA at Harvard and master’s in education at University of Minnesota.


“Sports technology is a fast-growing investment sector witnessing an influx of talented new market entrants,” said Ruggiero. “Working with TitletownTech’s team, I am looking forward to helping bring to market those entrants that will define the future of sports and media. It’s thrilling to be able to work with a group led by Jill Enos and Craig Dickman, knowing their history of success with early-stage ventures.”


For more information, please visit www.TitletownTech.com/team.


About TitletownTech

Formed in 2019 out of a partnership between the Green Bay Packers and Microsoft, TitletownTech is a Wisconsin-based, seed-stage venture capital firm that invests in bold entrepreneurs solving meaningful problems. Located in Green Bay’s Titletown, TitletownTech’s unique ecosystem convenes engaged investors, in-residence partners, industry advisors, higher education, and a dedicated team to provide founders with support and guidance tailored to their needs. With investments across six verticals: sports, media, & entertainment; digital health; agriculture, water, & the environment; manufacturing & construction; supply chain & logistics; and cross-industry technology, TitletownTech invests across the US, with a focus on the Midwest. For more information, please visit www.TitletownTech.com.

About Sports Innovation Lab

Sports Innovation Lab is a fan intelligence and market research company that helps the world's leading sports organizations understand who their fans are, and how technology is changing their behavior. We do this by collecting and analyzing data - including what fans buy, watch, and more - and providing our clients such as the NFL, NHL, FIFA, Google, Facebook, Coca-Cola, Visa, and Puma analysis and strategic interpretation of that data. Learn more at www.SportsILab.com.